05/08/08 StreetWise Concepts + Culture Honored by Webby and MI6 Awards for "Call of Duty 4: Modern Warfare" Community website
Agency's Domain Expertise in Community Building and Word of Mouth Marketing Recognized by Prestigious Award Institutions StreetWise Concepts + Culture, a social-marketing agency specializing in the youth market, has garnered two additional awards for Charlie Oscar Delta, the smash- hit community Website built for Activision’s latest installment of the Call of Duty franchise, “Call of Duty 4: Modern Warfare.” Charlie Oscar Delta was selected as a Webby Awards honoree for the “Games-related” category in The 12th Annual Webby Awards and received “Silver” from the peer-judged MI6 Awards in the “Most Effective Attention Getters” category. StreetWise’s continued recognition by various award councils further validates StreetWise’s expertise in effectively building and managing online communities targeting teens and young adults.
Hailed as the "Oscars of the Internet" by the
New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.
"The Webby Awards honors the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "Charlie Oscar Delta’s Official Honoree selection is a testament to the skill, ingenuity, and vision of its creators."
The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states. Out of more than 10,000 entries submitted, fewer than 15% received this honor and were deemed Official Honorees.
The MI6 Conference and Awards celebrates marketing excellence overall, particularly within the gaming and interactive entertainment communities. Charlie Oscar Delta’s award in the “Most Effective Attention Getters” category was based on the fun and innovative Video Mashup Contest held on the popular Website. A community member favorite, StreetWise challenged the Charlie Oscar Delta community to remix Call of Duty 4: Modern Warfare trailer videos in the most unique and original way. Together, the StreetWise and Activision staff reviewed all video submissions then picked the top eight finalists to be voted upon by the entire community. The top ranked videos were able to generate tens of thousands of views on sites like YouTube in just a matter of days, thanks to the overwhelming participation of the Charlie Oscar Delta community.
“Charlie Oscar Delta’s continued success and recognition from preeminent awards institutions brings an overwhelming sense of pride to our agency and speaks to our strong collaborative relationship with such a visionary client as Activision,” said Ryan Okum, President, StreetWise Concepts + Culture. “Charlie Oscar Delta represents the best in community engagement, brand building and organic word of mouth marketing.”
The Webby and MI6 Award wins follow on the heels of several other award recognitions for StreetWise and their outstanding client work. The Charlie Oscar Delta campaign was also recently awarded Leader in Emerging Media from the 2007 Summit International Awards, as well as Outstanding Achievement in Marketing from the 2007 Interactive Media Awards. In addition to the numerous awards Charlie Oscar Delta has received, StreetWise was honored for its buzz and community building expertise for
www.I-Am-Immune.com, the official online community for the Warner Bros. film “I Am Legend,” starring Will Smith. I-Am-Immune received the Best in Class Award from the 2007 Interactive Media Awards, which represents the best in planning, execution and overall professionalism on the Web. The site was honored specifically for excellence in the Movie/Film category.
SUPPORTING RESOURCESThe Webby AwardsThe International Academy of Digital Arts and Sciences (IADAS)About MI6About StreetWise Concepts + Culture StreetWise Concepts + Culture is a leading social-marketing agency specializing in the youth market. With more than a decade of experience, StreetWise bridges the gap between brands and youth culture. The company provides an authentic community where youth-relevant brands engage in a two-way dialogue with consumers and receive real, credible insight from a loyal, brand-building community keen to voice its opinions. The creative minds at StreetWise also deliver a number of custom interactive marketing services, which include Website design, building and management of online communities with user-generated content, widgets, word-of-mouth programs and in-depth client reporting. StreetWise, based in Los Angeles, is a private company founded in 1997 by David Benveniste (Beno). For more information please visit
www.StreetWise.biz.
PR Contact:January Machold
Blanc + Otus PR on behalf of StreetWise
415-856-5127
StreetWisePR@blancandotus.com
