12/17/07StreetWise Honored with Interactive Media Award and Summit Emerging Media Award
Company Demonstrates Outstanding Achievement for its Work on
Call of Duty WebsiteStreetWise Concepts + Culture, a social marketing agency specializing in the youth market, announced it has been awarded Outstanding Achievement in Website Development by the Interactive Media Awards™ and has received the 2007 Leader Award for Emerging Media by the Summit International Awards™. The StreetWise team was honored by both award councils for its work on the Charlie Oscar Delta community website, which was built as the online destination for Activision’s latest installment of the Call of Duty franchise: Call of Duty 4®: Modern Warfare™.
The Interactive Media Award specifically recognized StreetWise for excellence in Marketing and acknowledged Charlie Oscar Delta for surpassing the basic standards of excellence that comprise the Web’s most professional and innovative work. The Summit Emerging Media Awards honored StreetWise in the category of social networking as a leader in directing and setting the pace for the emerging media movement through its work on Charlie Oscar Delta.
"The honor of receiving these two awards speaks to the resounding success of the Charlie Oscar Delta community Website,” said Ryan Okum, President, StreetWise Concepts + Culture. “This recognition further validates the quality and integrity of the work we love to do for Activision and all of our cutting-edge clients.”
The creative minds at StreetWise built Charlie Oscar Delta as a robust and viable community with user-generated content, a member rewards system with points, rankings and prizes, blogs, new social-networking features and in-depth analytics and reporting. The Charlie Oscar Delta site provided community members with exclusive access to perk videos, behind-the-scenes vignettes and new trailers. Members were also given a unique lifeline to the Activision team, serving as a targeted sounding-board for beta tests, new promotions and concepts.
Concurrent with announcing these awards, StreetWise Concepts + Culture today launched its new corporate Website,
www.StreetWise.biz.
About Interactive Media AwardsCreated by the Interactive Media Council, the Interactive Media Awards™ (IMA) recognizes the highest standards of excellence in Website design and development and honor individuals and organizations for their outstanding achievement. Judging consists of various criteria, including; design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the Website had to meet strict guidelines in each area — an achievement only a small fraction of sites in the IMA competition earn each quarter.
About Summit International Awards (SIA)The SIA organization is devoted to furthering excellence in the communications industry. It administers rigorous award competitions throughout the year with the goal of recognizing companies and individuals that do more than what is expected.
Throughout its fourteen-year history, the organization has established itself as one of the premier arbiters of communication excellence. Companies and individuals from more than 50 countries across five continents participate annually in its awards programs. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its competitions is available at
www.summitawards.comAbout StreetWise Concepts + CultureStreetWise Concepts & Culture is a leading social-marketing agency specializing in the youth market. With more than a decade of experience, StreetWise bridges the gap between brands and youth culture. The company provides an authentic community where youth-relevant brands engage in a two-way dialogue with consumers and receive real, credible insight from a loyal, brand-building community keen to voice its opinions. The creative minds at StreetWise also deliver a number of custom interactive marketing services, which include Website design, building and management of online communities with user-generated content, widgets, word-of-mouth programs and in-depth client reporting. StreetWise, based in Los Angeles, is a private company founded in 1997 by David Benveniste (Beno). For more information go to
www.StreetWise.biz PR Contact:January Machold
Blanc & Otus PR on behalf of StreetWise
415-856-5113
StreetWisePR@blancandotus.com
