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Goal
Develop a youth communication strategy that would support Nokia as a major player in the US mobile entertainment space.
Solution
Nokia Unwired: An online community and monthly newsletter providing young consumers, ages 13-19, with exclusive editorial content about music, fashion and culture, as well as mobile downloads including free ringtones and wallpapers for their Nokia phones.
Results
- Subscriber base grew from 400k to over 1.5MM
- Helped establish Nokia as a credible player in the US mobile entertainment marketplace
Services
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Creative |
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Interactive Marketing |
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Social Media Marketing |
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Word of Mouth Marketing |
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