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Goal
Assist Cold Stone with identifying the right consumers to
participate in iMix America, a contest inviting young consumers
to create their own ice cream mix using Cold Stone’s signature
flavors and ingredients.
Solution
iMixAmerica.com: A destination where interested parties could
fill out an entry form that revealed their social media prowess,
determining their value as a contestant.
Results
- 10,000+ applicants
- 4,400+ qualified contestants
- 950 participants hand-selected by StreetWise
Services
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Brand Strategy + Consulting |
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Creative |
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Interactive Marketing |
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Social Media Marketing |
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