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Benveniste has a unique and rich background in connecting, empowering, mobilizing and influencing youth culture. He founded StreetWise in 1997 to promote the band System of A Down and is responsible for the company's overarching philosophy that has established StreetWise as an award winning, premiere social marketing agency specializing in the youth market, community and the brand building experience.
Benveniste began his entrepreneurial pursuits as an independent band manager through which he founded Velvet Hammer Music and Management Group, a music management company with an impressive roster of top-selling and Grammy winning artists that include System of A Down, Deftones, Alice In Chains and Cypress Hill. Concurrent to his role at StreetWise, Benveniste is also CEO of Velvet Hammer.
Benveniste grew up in Beverly Hills, CA and is a graduate of Beverly High. He earned a Bachelors Degree in Communications from The University of Southern California.
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