StreetWise's unique ideology, deep understanding and connection to youth culture began when David Benveniste (Beno) founded Streetwise in 1997 to promote the band System of a Down.

Fast forward to the present, System of a Down is a Grammy Award winner, has sold nearly 20 million albums worldwide and became the first rock band since The Beatles to score two No.1 albums in the same year and three No.1 consecutive album releases.

Today, StreetWise has harnessed its deep connection with youth culture and evolved from building bands to building brands.